The agenda will include the most accurate possible evaluation of how insular and nationalist the world is becoming and is inviting major figures to speak about what follows. How countries should act singly, in alliance, and where possible work with opponents are three important aspects of this discussion. The afternoon focuses on security as threats multiply and, on the ability to recover when opponents strike.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.