DEFCON is one of the world’s largest and most famous hacker conventions. While it may seem unconventional, it can provide valuable insights into the latest hacking techniques and cybersecurity challenges.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.