USA IMPACT will bring researchers together to share knowledge on their understanding of the human factor in cybersecurity with industry experts, security practitioners, and policymakers.
Key talking points include: Malicious code mitigation, transitioning cybersecurity research into practice, and increasing awareness of phishing attacks.
Working together with MITRE, NCA and NIST to facilitate networking, collaboration, and real change on personal, organizational, and policy levels.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.