The 2025 two-day event “IT-S NOW – Where Research Meets Society” is aimed at researchers and consumers to discuss current topics of IT security in the Internet of Things. The conference will focus on current security research in the field of IoT. It is targeted at anyone who wants to know more about IT security in everyday life and exchange knowledge with professionals: Is Alexa always listening in? What does my smart TV know about me? What is password hygiene and does my own password already stink? Is Bluetooth really dangerous? Together, we’ll clear up myths and create awareness and security.
Develop a comprehensive event strategy, including target audience
identification, messaging, social, and marketing materials.
Design and build an eye-catching booth,
train staff, and manage logistics.
Manage booth operations, lead generation, and customer
interactions through demos, presentations, and networking.
Nurture leads, schedule follow-up meetings,
and analyze event data to identify areas for improvement.
Use data to refine future event strategies,
maximizing ROI.