If you’ve ever hit “Post” on LinkedIn, watched your carefully crafted update sink beneath the endless scroll, and wondered why, you’re not alone. A full 85% of posts get overlooked within the first hour.
That’s painful. Especially when you’ve invested time, creativity, and budget in copywriting, visuals, or videos. But the good news? Some posts don’t just survive; they burst/shine.
We gathered some of LinkedIn experts’ analysis and thoughts, and the results reveal a lot about why only 15% break through. Here are some insights which we think can help promote your B2B tech company page.
1. Hashtags Are Hurting, Not Helping
Posts with 3–5 hashtags get 29% less reach than posts with none.
For years, social media advice said: “Always add hashtags!” But LinkedIn’s algorithm now treats most hashtags as potential spam.
That doesn’t mean you should ban them entirely – one highly relevant hashtag might help with discovery – but avoid cramming your post with tags. Focus on crafting clear, engaging text instead of keyword soup.
Tip: If you want a keyword to be searchable, work it naturally into your sentence rather than dropping #techinnovation at the end.
2. The First 5 Minutes Decide Everything
Comments posted within the first 5 minutes boost reach by 4.2×.
Not after lunch. Not later that day. The first five minutes are critical. LinkedIn monitors early engagement signals to decide whether to show your post to more people.
Encourage team members (and friendly partners) to comment thoughtfully as soon as a post goes live. Even a short question or insight from them can give your content the spark it needs to take off.
Pro tip: Use a posting schedule so your internal advocates know exactly when new content drops.
3. External Links Can Kill or Diminish Your Reach
External links reduce reach by more than 65% unless you include three or more.
One lonely link tells the algorithm: “This post sends people off LinkedIn. Hide it.” But if you share a list of three or more useful resources, LinkedIn categorizes it as a valuable reference post, not just an exit door.
When you must share an external link (e.g., to your blog, product demo, or registration page), either:
- Place the link in the first comment (and mention it in your post).
- Or, if you need it in the post itself, add at least two other helpful links.
4. Video Length: Short Wins
Videos under 30 seconds earn 89% completion rates. Over 60 seconds, only 31% stick around.
We all love telling a rich story, but your audience’s attention span is shorter than you think. For brand awareness or quick insights, micro-videos (10–30 seconds) outperform longer clips.
Save the 3-minute deep dives for webinars, demos, or on-demand sessions. On your LinkedIn feed, think snackable, not sit-down meal.
5. A Smaller Network Can Mean Bigger Engagement
Profiles with 500–999 connections see 2.3× higher engagement than those with 10,000+.
That may sound counterintuitive, but here’s why: LinkedIn prioritizes “engagement density.” A tight, active network interacts more per capita than a massive, passive audience.
For company pages, this means nurturing an engaged follower base – not just chasing vanity numbers. Quality beats quantity every time.
The Uncomfortable Truth
Most “LinkedIn experts” are still teaching the latest trends from the last decade. Back then, hashtags were magic, long videos were in, and dropping a single blog link was best practice.
But the platform has changed. The algorithm has evolved. If you’re still following last decade’s tips, you’re losing reach and business opportunities right on the table.
Whether your page has 500 or 50,000 followers, the rules above apply.
Stop doing what everyone tells you to do.
Start doing what the data proves actually works.
Because while you’re hashtagging your way to invisibility, the smart ones are quietly dominating their feeds.
Go Beyond Posting: Comment Your Way to Visibility
Another overlooked tactic is commenting on other people’s content.
LinkedIn has reduced the organic reach of company pages, making it harder for your updates to find their audience. But thanks to the “views on comment” feature, well-written comments can bring a surge of visibility.
When you (or your team) leave valuable insights under relevant posts, your company’s name travels far beyond your own follower list. Think of comments as micro-posts: concise, thoughtful, and aligned with your expertise.
Pro tip: Combine your posting strategy with daily commenting sprints. Even 10–15 minutes of thoughtful interaction can multiply your exposure.
Don’t Fear Links in Newsletters
One final exception: links in LinkedIn newsletter articles don’t get penalized the same way as links in feed posts.
If you run a newsletter, feel free to add external resources, product pages, or blog links it won’t throttle your reach. Newsletters remain one of LinkedIn’s most underused growth channels, particularly for B2B tech brands.
Putting It All Together
Here’s a quick roadmap for promoting your B2B tech company page effectively:
- Audit your hashtags – Use none, or one very relevant tag, instead of cluttering posts with several.
- Secure early engagement – Have your team ready to comment in the first five minutes.
- Handle links wisely – Post three or more, or place them in comments.
- Trim your videos – Keep them short and engaging.
- Value engagement density – Aim for quality followers, not just a big number.
- Comment consistently – Grow your visibility by adding insights across the platform.
- Leverage newsletters – Use them for content that drives traffic without losing reach.
LinkedIn isn’t static – it rewards marketers who adapt. By focusing on what the data proves rather than yesterday’s “best practices,” your company page can become a powerful engine for awareness, leads, and thought leadership.
So, next time you hit “Post,” remember: success isn’t about luck. It’s about understanding how the platform really works – and playing the game better than most.
