Dudi Malits is a seasoned marketer with 13 years of experience in the field. He is the founder and CEO of a company that specializes in providing PR and organic LinkedIn content services to over 60 tech and financial companies. Among his clients are reputable companies such as Pepsico Labs, Deutsche bank, Elron, Sony Semiconductor, Sentinel one, and Upstream. With his expertise and impressive client list, Dudi is undoubtedly a sought-after professional in the marketing industry.
Please tell our readers about yourself. How did it all begin? Who motivated and inspired you to be who you are today?
To be honest, it all started by chance. When I was in my early 20s, I worked in the entertainment industry in Tel Aviv. But when I realized it wasn’t my thing, I felt lost. Luckily, I had many media contacts, and a friend who partnered in a public relations office offered me a job. He said, “Come work for me. You’ll call reporters, pitch them stories, and they’ll be interested in hearing from you since you’re known in the industry. This way, we’ll get media coverage for our clients.” And it worked! We got published articles about our clients. Although it wasn’t an easy road, I eventually established my own firm and carved my path to where I am today.
How did the idea for your current business come about?
Once I started my own business, I was eager to take on any client who would work with me. Together with another girl who agreed to join me (I still don’t know why), we worked in a small and stuffy office on Mesgar Street in Tel Aviv. As time went by, I learned what worked best for me and what didn’t. I figured out which types of people I preferred to work with and which ones I didn’t. Most importantly, I discovered my strengths. I shifted my focus towards high-tech and finance, which fascinated me, and I started offering services to companies where I knew we could add value and have the edge over the competition.
Can you describe/outline your typical day?
I’m a stickler for time management and plan my days meticulously. With a team of 25 people in the organization, we have clearly defined roles. As for myself, I primarily focus on business development and marketing. That means I have a variety of marketing and business development tasks to tackle on a daily or weekly basis, along with managing finances, handling professional matters, and meeting with potential clients. Additionally, I enjoy working on the strategic aspects of our clients’ businesses and attending strategic meetings. One unique aspect of my day is that I wake up early every morning to work long hours and still have enough time to pick up my kids from preschool 🙂
How would you describe the critical elements of starting and running a successful business?
Wow, that’s a big question! Here are some necessary ingredients, in my opinion:
A strong intuition about the market’s needs and how your abilities, service, or product can meet those needs.
A more structured test to validate your intuition.
Paradoxically, I’d say a certain degree of naivete, even stupidity, or ignorance can be helpful. If I had the knowledge and understanding that I have now, I’m not sure I would have made certain choices that ultimately led me to where I am today.
A solid grasp of finances. Regardless of how great your idea is, if you don’t understand how to finance it and manage money, it won’t last.
For entrepreneurs like me, it’s essential to strike a balance between our inclination towards business development and the need to be discerning about which ideas to pursue. Not every idea is worth pursuing, so it’s important to assess what’s most promising, what the costs are, how long it will take, and so on.
The ability to respond quickly. In my experience, success in business often hinges on how quickly you can adapt to changes in the market. Many people resist change, but those who can pivot quickly are more likely to succeed.
What strategies would you suggest for B2B companies to maximize the potential of Social Media?
My suggestion would be to operate from private profiles and take advantage of the increased visibility that content from such profiles tends to receive. Write in a way that’s authentic and non-commercial, and try to understand the motivations of your target audience when they’re using social media. Communicate with them in a way that speaks to those motivations.
What do you think is the importance of marketing for startups at the beginning of their journey?
Marketing is incredibly important, as it can help a company achieve a variety of goals. As an organization grows and evolves over time, its target audience changes and becomes more diverse. In the early stages, a new venture needs investors. As it progresses, it may also need to market to potential customers. Later on, as the company grows, it may need to focus on marketing to potential employees (through employer branding), as well as to stock market investors, integrators, and other stakeholders in the supply chain. Good marketing can help a company achieve all of these goals.
Tell us about a success story that makes you proud.
In this section, I’m expected to talk about some of our achievements. We were able to change a headline in a leading financial newspaper for a bank we work with, which was a great success. We’ve also created numerous successful advertisements for international projects that we work with. Additionally, we’ve had the privilege of working with many leading customers. We’ve also had a post on LinkedIn that received millions of exposures and was highly successful. However, for me, success is measured by the organization I’ve built. With 25 great people, we’re considered one of the best and largest marketing agencies for tech and finance. It’s all the more impressive since we all work remotely. I’m proud of our excellent service and the fact that we’ve built a unique organization that sets us apart from others in the industry.
What’s next? Where do you see yourself and your business in 10 years?
Looking ahead to the next 10 years, I find it difficult to predict. As the market continues to evolve and AI progresses, we must stay current and adopt new tools and technologies to enhance our capabilities. While it’s important to stick to what we know and do well, we must also be willing to experiment with new ideas and approaches until we find what works.
Is there any advice or tips you would give to young entrepreneurs?
I think the main thing I neglected to do at the beginning of my journey, which I would recommend to everyone, whether they are entrepreneurs or employees, is to look ahead at their career path in the next few years and understand where they want to go. Don’t start a profession or occupation by chance; think things through and direct yourself towards a place where you can excel and develop your skills.
