Over the past six years, the FinTech ecosystem has surged from roughly 12,000 startups to nearly 30,000 worldwide, this is according to DemandSage and easyfinance. But growth doesn’t guarantee success – a significant portion of these startups founded during this period have since closed, and while reasons vary, ineffective marketing and weak go-to-market execution are consistently among the contributing factors. In a sector defined by fierce competition and rapid innovation, the ability to clearly articulate value, build trust, and reach the right audiences is no longer optional – it’s a core survival skill.
In this increasingly crowded landscape, partnering with a B2B marketing agency that truly understands the intersection of finance and technology can be a decisive advantage. FinTech companies face distinct challenges: navigating financial regulation, earning customer confidence, managing long sales cycles, and translating highly technical products into compelling narratives. With that in mind, here are some of the leading B2B marketing agencies in Israel, the UK, and the USA that are especially well-suited to support and accelerate FinTech growth.
1. SAGE Marketing
- Full-service B2B marketing agency with strong experience in tech and fintech.
- Services: branding, strategy and go 2 market plans. Marketing execution including: demand generation, social media management, inbound marketing, CRM management (HubSpot Diamond Partner), content, digital marketing, ABM, tradeshows and events.
- Why FinTechs choose them: Proven track record scaling tech startups with strategy + execution.
2. FinMV
- A FinTech-focused marketing and PR agency.
- Services: PR, SEO, social media, digital campaigns tailored to financial tech.
- Why FinTechs choose them: Deep domain expertise in both the financial and tech sides, plus regulatory sensitivity.
3. Imaginet Studio
- Specializes in “Cyber & Fintech” vertical marketing.
- Services: Website design, digital strategy, content, brand, B2B demand gen.
- Why FinTechs choose them: Enterprise-level capabilities + understanding of complex tech use cases.
4. Spark Club
- A tech-driven marketing and PR agency with strong focus on FinTech.
- Services: PR, content, social media, digital marketing, and strategic campaigns for innovation-driven companies.
- Why FinTechs choose them: Deep expertise across FinTech, blockchain, and cybersecurity, strong storytelling capabilities, and an ability to simplify complex technologies for both media and customers.
5. TEAM LEWIS (UK)
- FinTech-specialized marketing + communications agency.
- Services: Public Relations, digital marketing, transformation.
- Why FinTechs choose them: Deep experience in global FinTech, trusted for brand-building and market entry.
6. Koozai (UK)
- Financial services SEO & digital marketing specialist.
- Services: SEO, PPC, content marketing, PR, paid social media.
- Why FinTechs choose them: Very finance-savvy — understands compliance, language, and trust-building for financial brands.
7. Stramasa (USA / Global)
- Dedicated FinTech marketing agency.
- Services: Strategy, digital marketing, branding, PR, content, market research.
- Why FinTechs choose them: Specialist in financial-tech; team speaks fintech ‘language’ and knows how to build trust + scale.
8. O8 Agency (USA / Global)
- FinTech marketing agency focusing on growth.
- Services: Strategy, paid media, inbound, customer acquisition.
- Why FinTechs choose them: They tailor their marketing to the unique challenges of fintech growth and customer trust.
Why FinTech Companies Need Specialized B2B Marketing
- High trust barrier: FinTech products often deal with money, data, and risk, so messaging must be clear, trustworthy, and credible.
- Complex buyer journey: Decision-makers (banks, CFOs, enterprises) are sophisticated and risk-averse.
- Regulatory nuance: Marketing must respect compliance, transparency, and financial regulation.
- Tech + finance storytelling: Some FinTech products are deeply technical (payments, credit scoring, insurance), requiring a bridge between finance and product.
- Scalability demands: Many FinTechs scale rapidly across geographies, so they need systems (automation, inbound, ABM) that can grow with them.
How to Choose the Right Agency for Your FinTech Startup
Here are some criteria to help decide which agency is the best fit:
- Vertical experience: Does the agency have specific FinTech case studies (not just tech)?
- Marketing maturity: Do you need a full marketing engine (like SAGE) or performance + demand-gen only?
- Global vs local: Are you targeting domestic customers (Israel) or planning to scale to the UK / US?
- Tech stack expertise: Are they proficient with CRMs and automation tools relevant to your needs (HubSpot, Marketo)?
- Creative + risk messaging: Can they articulate complex financial products in a trustworthy, regulatory-safe way?
- Performance ROI: Do they have a track record of driving pipeline, not just “vanity metrics”?
Why SAGE Marketing Stands Out for FinTech
SAGE exemplifies what a specialized B2B FinTech marketing partner should be. Here’s how:
- End-to-end marketing engine: From strategy and demand-gen to automation, ABM, and events, SAGE covers the full spectrum.
- HubSpot Diamond Partner: They build robust automated marketing machines.
- Proven FinTech results: Their work with companies shows real impact – growth in leads, brand recognition, and customer acquisition.
- Strategic mindset: SAGE doesn’t just run campaigns – they embed themselves in their clients’ business, acting like an “external CMO.”
- Global reach with local roots: Based in Tel Aviv and London, they understand both Israeli and international markets.
Notable FinTech Case Studies
Gaviti – Accounts Receivable SaaS
SAGE built Gaviti’s full marketing infrastructure, refined their messaging, implemented HubSpot automation, content creation, social media management and ran paid and organic campaigns to boost demand generation.
Results:
- 400% monthly increase in website sessions
- 5× increase in MQLs from gated paid activities
- 400% growth in leads within 18 months
FINQ – Investment Platform
SAGE integrated HubSpot, developed nurturing workflows, built landing pages and blog templates, and executed a custom API integration to unify and centralize data.
Outcomes: strong lead generation, improved engagement, streamlined data flow, and higher conversion rates.
Kipp – AI Solution for Resolving Credit Card Declines
As a CMO-as-a-Service partner, SAGE built Kipp’s brand presence from the ground up, focusing on awareness, thought leadership, and lead generation.
Impact:
- Won three FinTech industry awards
- 10× growth in LinkedIn followers
- Significant expansion of visibility among banks, merchants, and partners
Ezbob – Digital Lending Platform
SAGE supported Ezbob with a full-funnel B2B marketing strategy to strengthen its brand, demand generation, and industry presence.
Why SAGE Marketing Stands Out a Best B2B Marketing for FinTech
SAGE exemplifies what a specialized B2B FinTech marketing partner should be. Here’s how:
- End-to-end marketing engine: From strategy and demand-gen to automation, ABM, and events, SAGE covers the full spectrum.
- HubSpot Diamond Partner: They build robust automated marketing machines.
- Proven FinTech results: Their work with companies shows real impact – growth in leads, brand recognition, and customer acquisition.
- Strategic mindset: SAGE doesn’t just run campaigns – they embed themselves in their clients’ business, acting like an “external CMO.”
- Global reach with local roots: Based in Tel Aviv and London, they understand both Israeli and international markets.
Final Thoughts
Choosing the right B2B marketing agency in FinTech isn’t a “nice-to-have”, it’s a strategic decision that directly influences market traction, customer trust, and long-term revenue growth. As FinTech companies scale, the complexity of their audiences, regulations, and value propositions only increases. Partnering with an agency that truly understands the financial landscape, the technology behind it, and the dynamics of B2B buying cycles can be the difference between simply competing and actually leading.
