Israel is setting the pace in some of the most important industries in the world right now. AI, cybersecurity, the future of work, human capital management…. these aren’t areas where Israel is playing catch-up. They’re areas where Israeli founders, executives, marketers, and people leaders are quite literally building things that have never been built before, solving problems the rest of the world hasn’t figured out yet, and doing it at a speed and scale that would be remarkable anywhere.
So why aren’t we talking about it more?
That question is what led SAGE to build this list.
What Makes A Leader Worth Following
It started as research. We were developing The Ultimate B2B Social Media Playbook and needed real examples of what genuine thought leadership looks like on LinkedIn. People we could point to and say: this is someone worth paying attention to, this is the kind of presence that actually adds value to your feed.
The natural starting point was the most recognizable names. The founders of the companies we all know, the executives whose names come up at every conference, the people building platforms the rest of the world uses every day.
And that’s where things got interesting.
Because most of them aren’t really on LinkedIn. Not in the way we were looking for. The profiles are there, but the activity, where it exists at all, tends to be reshared company announcements or a photo from the latest industry event. Nothing wrong with that. It just wasn’t what we were looking for, and it told us that the list we needed to build was going to require a lot more digging than we expected.
So we widened the search and got much more specific about what we actually meant by thought leadership.
We were looking for two things: people who are genuinely sharing their own insights and perspectives, and people who might not be creating original content regularly but who reshare the ideas of others thoughtfully and intentionally, because that matters too. It signals curiosity. It signals a genuine interest in learning and in bringing others along. Both count.
What we found when we applied that criteria surprised us: finding 100 genuine thought leaders in the Israeli B2B ecosystem is harder than it should be. Not because the talent isn’t there, it absolutely is, but because so much of the thinking, the hard-won lessons, the honest reflections on what it takes to build something from nothing, is staying inside people’s heads instead of making it onto their feeds. The world, other founders, employees, young people entering the industry, global peers, is missing out on perspectives that could genuinely shape how they think and work.
Why This List Goes Beyond the C-Suite
There’s a tendency, in Israel and elsewhere, to treat the founder or CEO as the only voice in an organization that’s worth amplifying. SAGE doesn’t buy that, and this list reflects it.
Thought leadership isn’t a title. It’s a choice.
And in Israel right now, where entire industries are being invented in real time, that choice is available to everyone, not just the people at the top of the org chart. Marketers are figuring out how to build global audiences for Israeli companies at a moment when the word “Israel” itself has become complicated in international markets. They’re learning how to market AI tools when the landscape shifts every few weeks. HR leaders are hiring for roles that didn’t exist when their candidates were in school, and building people programs for workforces that look nothing like they did three years ago. These are not small challenges. These are genuinely new problems being solved in real time, and the people solving them have things to say that the rest of the industry needs to hear.
So this list includes CEOs and founders, but it also includes marketers, HR and people leaders, and a handful of thought leaders whose job titles don’t fit neatly into any category but whose voices are too valuable to leave off. An airline pilot. A chief economist. A former government envoy. The criteria was never about what someone does for a living, it was about whether they show up and share something worth reading.
What the List Revealed: Culture is Contagious
One of the most interesting things to emerge from building this list wasn’t about individuals at all.
It was about companies.
Several organizations ended up with more than one person on the list. Not because we went looking for them as a group, but because their people kept showing up independently, consistently, with real substance. And when that pattern became clear, it said something important: this isn’t coincidence. This is culture.
When multiple people from the same organization are all choosing to show up on LinkedIn with genuine insight and generosity, it means something has been decided at the organizational level, that having a voice online is valued, that sharing expertise is encouraged, that LinkedIn is a place where their people are not just permitted but genuinely supported in thinking out loud. The benefits flow in every direction: the broader community learns from their experts, employees feel seen and recognized beyond the walls of the company, and the organization’s name keeps showing up in the feeds of exactly the people they want to reach.
The companies that earned multiple spots on this list – Aleph, Fiverr, Wix, Reclaim Security, Taboola, Team Me, HiBob, Jazz, and Microsoft Israel – deserve recognition not just for the individuals they put forward, but for the culture that made those individuals possible.
We need more companies like them.
How to Get the Most From Following Thought Leaders
This list has 100 people on it, and we already know it’s incomplete. There are people who belong here that we missed, and we genuinely want to hear who they are.
But we also want to say something that might be slightly uncomfortable: not everyone who posts on LinkedIn is a thought leader, and that’s okay. What it means is that the people on this list have genuinely earned their place, and that there’s real work involved in showing up consistently with something worth saying.
If you’re already doing that, keep going. More people are reading and learning from your content than you probably realize, and your voice matters more than you think, especially right now, especially from Israel.
If you’ve been sitting on ideas and haven’t made the leap yet, consider this a nudge. You don’t need a content strategy or a personal brand framework or a posting schedule. You just need to start. You have more to say than you’re giving yourself credit for.
And if you’re not ready to create your own content yet, that’s completely fine, follow these people, engage with what they share, leave a comment, hit reshare. Amplifying someone else’s voice is its own form of contribution, and it counts.
The goal is simple: more Israeli B2B voices in the global conversation. More perspectives from the people who are actually in the middle of building the future. More of the thinking that we know is happening but that isn’t making it onto enough screens.
Want to build your own presence on this list someday?
The Ultimate B2B Social Media Playbook is SAGE’s guide to social media for CEOs, CMOs, HR leaders, and anyone who wants to show up on LinkedIn with something worth saying. It’s the resource we wish existed when we started looking for Israeli thought leaders to feature, a practical, honest guide to building a presence that actually adds value.
[Download The Ultimate B2B Social Media Playbook, link]
The List: 100 Israeli B2B Leaders Worth Following
CXO / Founder / Partner
Adam Singolda
Founder & CEO
Taboola
Ami Daniel
Co-Founder & CEO
Windward
Amitay Boneh
Co-Founder
Builders Lab
Barak Klinghofer
Founder & CEO
Reclaim Security
Dudi Malits
Co-Founder and CEO
Viper
Eldad Postan-Koren
Co-Founder and CEO
WINN.AI
Eynat Guez
Co-Founder & CEO
Papaya Global
Eze Vidra
Managing Partner
Remagine Ventures
Gal Aga
CEO & Co-Founder
Aligned
Guy Katsovich
Founding Partner
Fusion VC
Guy Manzur
Founder
Lunair
Hadar Sutovsky
Investor
Helen Gottstein
CEO
Loud and Clear Training
Ido Livneh
Co-Founder & CEO
Jazz
Itai Manor
Co-Founder
Rev.Hub
Jeremie Berrebi
Founder & CEO
Magical Capital
Kobi Samboursky
Founder & Managing Partner
Glilot Capital Partners
Luiza Jarovsky
Co-Founder
AI, Tech & Privacy Academy
Maayan Gordon
5x Founder
Maor Shlomo
Founder
Base44
Matti Zinder
Founder & Chairman
DB Group Investments
Micha Kaufman
Co-Founder & CEO
Fiverr
Michael Eisenberg
General Partner
Aleph VC
Michal Braverman-Blumenstyk
Corporate Vice President
Microsoft
Michal Oshman
CEO & Founder
Maximize Consultancy
Moshe Dalman
CEO & Co-Founder
RodRadar
Nadav Ellinson
Co-Founder
Blue and White Finance
Natalie Lorberboym Mano
General Manager
PepsiCo Labs
Neta Meidav
Co-Founder & CEO
Vault Platform
Nicole Priel
Investor
Noa Zilberman
Co-Founder & CEO
Future Summit
Noam Bardin
Founder
Flytrex
Omer David Keilaf
CEO and Co-Founder
Innoviz Technologies
Pini Yakuel
Founder & CEO
Optimove
Raquella Raiz
CEO
Stealth
Ronni Zehavi
Co-Founder and CEO
HiBob
Ruben Hassid
Founder & AI Content Creator
Shahar Matorin
Founder & CEO
Startup Grind Education
Shelly Tsalik
Founder & CEO
She.E.O Forum
Sivan Cohen Shachari
CEO
The DeserTech & Climate Innovation Center
Tal Alexandrovitz Segev
CEO
Ben Horin & Alexandrovitz
Tomer Cohen
Advisor, Former Chief Product Officer
LinkedIn
Tomer Diari
General Partner
Aleph VC
Yael Kochman
GM, Syte by Nayax | Partner & CEO
Re:Tech Innovation Hub
Yasmin Lukatz
Investor
Yoseph Haddad
CEO
Together – Vouch For Each Other
Yotam Tzuker
CEO & Co-Founder
Team Me
Yuval Passov
Global Founder Advocate
Google for Startups
Yuval Yarden
Founder
Pollinate
HR / People
Adi Kovalyo
HR & Community Growth
WIZO
Amit Lavy
Global R&D Brand & Developer Relations Team Lead
AT&T Telecommunications
Elit Hershko
Director of Global Talent Acquisition
Orbia (Netafim)
Liron Hiroshi
Head of Global People Experience
Wiz
Michal Gonen
Senior Employer Branding & Communications Manager
Plarium
Mihal Elior (Sharabi) Ophir Azran
AI-Savvy Organizational Consultant
Ministry of Education, Israel
Moran Segal
Country HR Manager
ARM Israel Semiconductor
Naama Gelband
Global Internal Communications & Employer Brand Lead
Fiverr
Naama Koren
Tech Career Consultant
Netanel Ben Gigi
HR Manager & Employer Branding Manager
OZ
Nofar Amos
Employer Branding Specialist
Monday.com
Ofer Hirsh
Corporate Communications and Employer Branding Director
Israel Railways Company Transportation
Sharon Steiner
CHRO
Fiverr
Yarden Gur
Brand Marketing Manager
Intuit
Marketing
Adi Stein
Snr Cloud & AI GTM EMEA-Israel
Microsoft
Amir Barkol
Head of Social Media & Brand
Microsoft Israel R&D Center
Amit Ashbel
VP Marketing
Reclaim Security
Ari C. Applbaum
VP Marketing
LeapXpert
Asaf Azulay
Partner & CMO
Team 8
Danielle Guetta
VP Marketing
Jazz
Dror Wayne
Head of Marketing
Zimark
Elit Ben Basat Nuriel
Head of Cloud Marketing
Google Cloud Israel
Erica Marom Chernofsky
CMO
Aleph VC
Gai Van-Straten
Senior Marketing Manager
HiBob
Gily Netzer
SVP Marketing EMEA
JFrog
Guy Aga
האקדמיה למקצועות הבינה המלאכותית
Jennifer Gutman
Director of Product and Customer Marketing
Oktopost
Joanna Braunold
Director of Brand & Communications
Band
Judith Charbit
GTM Lead
Team Me
Liz Cohen
Head of Marketing, VP Platform
Hetz Ventures
Ofir Bloch
SVP Corporate Marketing
WalkMe
Polly Alluf
VP Marketing
Ran Gishri
VP Marketing, Self Service Business
Taboola
Sarah Adam
Head of Influencer Marketing
Wix
Shira Levy Barkan
Marketing Strategy & GTM
Tel Aviv University
Shiri Katalan
VP Marketing
Onit Security
Shlomo Genchin
Creative Director
Unbore
Tom Orbach
Director of Growth Marketing
Wiz
Thought Leaders
Adva Amir
Airline Pilot & TEDx Speaker
David Schwartz
VP Tech Strategy, Partnerships and Innovation
PepsiCo
Dror Poleg
Author & Speaker
Decoding the Future of Work & Cities
Gad Levanon
Chief Economist
Burning Glass
Noa Tishby
Former Special Envoy for Combating Antisemitism
FAQs
What platforms are best for following thought leaders?
For B2B, LinkedIn is the clear answer – it’s where professional conversations happen, where industry knowledge gets shared, and where the people on this list are most active. That said, many thought leaders carry their ideas across multiple platforms. Some publish longer-form thinking on Substack, where they have more space and fewer algorithmic constraints. Others are active on X, particularly for real-time commentary on fast-moving industries like AI and cybersecurity. The best approach is to start with LinkedIn and then follow the people who resonate with you to wherever else they publish.
How many thought leaders should I follow at once?
There’s no magic number, but there is a principle worth keeping in mind: quality of attention beats quantity of follows. Following 500 people and scrolling past most of them is less valuable than following 30 people whose content you actually read, engage with, and learn from. We’d suggest starting with a focused list, maybe 20 to 30 people across the verticals most relevant to your work, and letting it grow organically from there. If someone’s content keeps making you stop and think, follow them. If you realize you’ve been scrolling past someone for months, it’s okay to unfollow. Your feed should feel like a resource, not an obligation.
How do I find niche thought leaders in my specific B2B vertical?
A few approaches that actually work: start with the people you already respect and look at who they follow and engage with – thought leaders tend to cluster around each other. Search LinkedIn for keywords related to your vertical and filter by posts rather than profiles, because the people writing consistently about a topic will surface faster than people who just have it in their headline. Pay attention to who keeps showing up in the comments sections of content you find valuable – the most thoughtful voices in any niche are often more visible in replies than in their own posts. And lists like this one are a shortcut. We’ve done the work of identifying people across verticals so you don’t have to start from scratch.
Are influencers the same as thought leaders?
Not quite, and the distinction matters. An influencer’s value is primarily in their reach: the size of their audience and their ability to get a message in front of a lot of people. A thought leader’s value is in the quality and originality of their thinking: the ability to shift how you see a problem, introduce an idea you hadn’t considered, or articulate something you felt but couldn’t name. The two can overlap: some thought leaders have large audiences, and some influencers do genuinely original thinking. But when we built this list, we weren’t looking for follower counts. We were looking for people whose content makes you smarter, more curious, or better at your job.
