B2B Lead Generation and Sales Pipeline Development 

Every sale has five obstacles: no need, no money, no hurry, no desire, no trust. – Zig Ziglar

A lead is where it all begins. Without leads, there are no clients and no revenue. Without generating leads for your sales team, your business loses to its competition or becomes unprofitable. In order to run a successful business, it’s critical to develop your lead generation and maintain a sales pipeline. 

What is a lead? A lead is a potential customer or prospect. A qualified lead is a prospect who meets certain buying criteria, such as need, budget, timing, and other factors. 

Where does lead generation come from? 

  • Lead generation comes from investing in the right marketing mix – both online and offline.
  • SAGE partners with your business in a  proactive and out-of-the-box approach to source new leads from multiple channels, creating opportunities for potential clients to find you and vice versa. 

Traditional sales originated from knocking door-to-door, meeting at professional conferences and trade shows, smiling and dialing from phone books with cold calls, and those days are over.  Sales results are now driven from efforts to connect where your potential customers are… 

Where are your customers? Is your business there?  

Nowadays, we have many marketing tools to increase the flow of incoming leads across a mix of channels such as websites, conferences, emails, social media. Potential customers search for you rather than you looking for them. By working with SAGE, we can help you. generate greater interest in your brand,  refine your lead generation process, and produce more highly qualified leads for the sales team. Qualified leads in your pipeline mean more opportunities to close deals. SAGE advises you on ways to increase your sales, increase inbound leads and to achieve a more profitable business.

We put all the effort in to generate more leads for your business by focusing on the target market. We bring leads from many sources, such as, 

  • Content Marketing (such as blog, website, thought leadership, etc.)
  • Conferences/Trade Shows
  • Direct mail
  • Retargeting
  • Email marketing
  • PPC
  • SEO
  • Social media
  • Webinars

To help meet the sales goals, we emphasize developing unique value propositions, building a comprehensive sales development strategy, generating brand awareness and creating relevant content. 

Lead generation goes hand-in-hand with marketing and brand exposure.  It is important at every stage to capture leads throughout the customer journey:

Lead generation for B2B businesses isn’t a one-size-fits-all affair is more about quality than quantity.

At SAGE, we create a qualified lead generation strategy to feed your hungry sales team. We will engage and nurture customers with retention marketing. Through hard work and dedication, you will start seeing some leads in a short period of time. 

< To all Services