We will search both for direct competitors (Direct Competition = same customer + same problem + same/similar solution) as well as for indirect competitors. In many cases, indirect competitors are the biggest competition. Our main goal when conducting competitive analysis is to help identify the strengths and weaknesses of your company in relation to the alternatives.

It is critical to fully understand the market and customers to ensure correct positioning that will help your brand rise above the noise in the ecosystem.

How we do it?

1. Market mapping. We start by charting the ecosystem you operate in: the categories buyers use, the analysts and voices they trust, and where the money is moving. Positioning built without this map tends to answer a question nobody is asking.
2. Direct and indirect competitor review. We analyze how your direct competitors position, price, and message, then give equal attention to the indirect ones: the in-house build, the spreadsheet, the “do nothing” option. In many markets, those are the real competition.
3. Win/loss input from sales. We interview your sales team, and where possible your buyers, about deals won and lost. The reasons people actually buy are usually different from the reasons the website gives, and the gap between the two is where positioning gets sharp.
4. A positioning recommendation you can act on. You get a clear read on where you can win: the strategic ground to claim, the proof that supports it, and what it means for your website, sales deck, and campaigns.
   We also check how AI assistants currently describe you and your competitors, because many buyers now start there.