The primary purpose of competitive analysis is to discover strategic areas where we can position your company for a win.
We will search both for direct competitors (Direct Competition = same customer + same problem + same/similar solution) as well as for indirect competitors. In many cases, indirect competitors are the biggest competition. Our main goal when conducting competitive analysis is to help identify the strengths and weaknesses of your company in relation to the alternatives.
It is critical to fully understand the market and customers to ensure correct positioning that will help your brand rise above the noise in the ecosystem.