STRATEGY & BRANDING
Branding (Strategy, Identity, Look & Feel)
We always remind our B2B clients that we are not just marketing to a business but to people within that business. At the end of the day it’s a person who is making the ultimate decision of whether or not to do business with you and that’s why it’s so important that your brand will be easily identifiable and have a unique personality.
We often hear from companies: “we’re the best!”. It’s good to be “the best”, but you should be ready to prove your merit with more than just words, as this term is massively overused in marketing and branding. We certainly don’t meet a lot of companies saying “we’re the second best!” but perhaps that would actually grab more attention (remember Avis with their “We try harder” campaign?). The point is that B2B market is flooded with similar goods and services, and we’re constantly being bombarded with content, so to break through the noise and attract new leads you have to stand out.
Whether creating a new brand from scratch, rebranding or building a brand extension our goal is to give you a competitive advantage. SAGE delivers authentic brand consistency through multiple channels and across key stakeholder touch points. We start with a brand strategy that defines the core elements of a brand: Vision, Mission, Values, Positioning and Messaging. Clarifying these elements is fundamental to developing a powerful and differentiated brand. SAGE captures the brand essence and transforms it into a comprehensive program for creating a sustainable competitive advantage.
Your brand identity defines the way the world views your company from the first moment of interaction. From the logotype design to the full brand language development, at SAGE we’ll lead the creation of a compelling brand identity that will increase awareness and engagement amongst your target audience and boost your employees’ pride.
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