PR, Awards, and Recognition

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PR, awards, and recognition give you something you can’t say about yourself: proof from someone else. In a market where every company claims to be the best, third-party credibility is what makes a buyer believe you.

They help you:

  • Stand apart from your competitors
  • Position your company as a leader in your field
  • Inspire your team
  • Highlight your team’s capabilities and achievements
  • Remind clients and prospects of your commitment to quality
  • Earn positive media coverage

There’s a new reason PR matters, and it’s not human

Earned media used to be about reaching readers. It still is, but now it does a second job: it feeds the machines. When someone asks ChatGPT or Perplexity to name the top companies in your category, the answer is built from what’s published about you, press coverage, analyst mentions, and award listings, far more than from your own website. So getting quoted, listed, and written about is now how you get into the AI’s answer, not just the reader’s inbox. PR became one of the clearest ways to shape what the robots say about you when you’re not in the room.

How we work

We earn that recognition on purpose, not by luck. We build and manage media relationships, map the awards actually worth winning in your space and handle the submissions, and open conversations with the analysts and journalists who shape how your category is understood. It’s steady, unglamorous work, and it compounds.

And yes, we practice this ourselves. SAGE was named the best agency in Israel by TechBehemoths four years running, from 2022 to 2025, and Digital Reference listed us among the Top Fractional Content Marketing Leaders in 2026. We’d feel a little odd selling PR and awards without having done the work to earn our own.

Common Questions

  • Yes, with the right story and realistic targets. Trade press, industry newsletters, and expert commentary are very reachable for early-stage companies, while national business press usually comes later. A strong customer result or a piece of original data tends to earn more coverage than a funding announcement, and it lasts longer too.

  • Directly. AI assistants build their answers from published, third-party sources, and they weight independent coverage more heavily than your own site. Consistent press, analyst mentions, and award listings teach the models who you are and what you're known for, which shapes the answer a buyer sees before they ever reach your website.

  • Awards are third-party proof in a market full of self-praise. They shorten trust-building with buyers, give sales something concrete to point at, and boost team pride. And in 2026 they carry a second payoff: award listings feed the sources AI engines cite when describing companies in your category.

  • Yes, with the right story and realistic targets. Trade press, industry newsletters, and expert commentary are very reachable for early-stage companies; national business press usually isn’t yet. We build the ladder in that order, and a strong customer story or original data beats a funding announcement most weeks.

  • Directly. AI assistants compose answers from published sources, and independent coverage carries more weight than your own website alone. Consistent earned media teaches the machines who you are and what you’re known for, which shapes the answer a buyer gets before they ever visit your site.

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