A Whole New World
Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job.
I joined SAGE Marketing two months ago and was immediately enrolled in a HubSpot B2B marketing course with my new coworkers.
Although I studied advertising in college, we were taught mostly theory and not so much about how to implement marketing/advertising tools. So I’m sure you can imagine that I showed up to the course’s first Zoom meeting quite clueless about what I was about to learn.
First off, let me just say: marketing is intricate. I heard so many new words during that first course – marketing audit, channels, funnel, SEO, lead scoring, PPC flow… the list goes on.
I remember feeling completely in awe of this exciting world. But I also realized just how interwoven a web the world of marketing is.
Luckily, Resa Gooding, our instructor, did an amazing job of explaining everything in basic terms so that by the end of the first course, I had an understanding of what we had just learned.
Over the next six weeks, we did a slow and steady deep dive into the world of marketing. Specifically, I learned how HubSpot can be a great tool to use, especially for startups who are looking to get their marketing off the ground quickly and efficiently.
HubSpot for Startup
To provide a bird’s eye view, HubSpot is a tool that can be used to plan and implement entire marketing campaigns, manage social media ad campaigns, generate and track leads, guide the sales pipeline, streamline customer relationship management, and set up marketing automation for startups and established organizations alike.
As I learned more about the various aspects that are vital to operating a successful marketing department, I realized how worthwhile a multifaceted tool like HubSpot really is.
It helps companies enrich their leads by guiding them through customizable funnels, filling their pipeline with relevant potential customers and therefore boosting their sales and business performance. HubSpot integrates with companies’ CRMs to make tracking customer interactions smoother and maintaining positive relationships easier.
At the end of the day, it simply helps companies perform better.
And for B2B tech startups who pour most of their energy into R&D and fundraising, setting up marketing activities can sometimes be a last-minute scramble.
Luckily for them, HubSpot is easy to set up and can quickly automate all the necessary marketing functions they need, helping them present their innovative solution to the world in an engaging, authentic way that generates leads and boosts business performance.
Making the Most of It
Certainly at SAGE, where all of our clients are B2B tech startups, it is our job to ensure that we have a crystal clear view of every intricacy of their marketing. HubSpot helps us do just that.
Through HubSpot, we can implement chatbots on our clients’ websites that provide customers immediate clarity on any questions they may have. We can create nurture sequences to guide customers through our customized funnel, resulting in increased lead generation and better business deals.
HubSpot also enables us build automated email marketing campaigns that drive website traffic and build brand awareness.
And to make sure we cover all our bases, we even conduct HubSpot implementation services, including on-boarding, so our clients know how best to take advantage of the available tools.
The results speak for themselves. Every client of ours that has implemented HubSpot into their marketing toolkit has seen increases in qualified lead generation, social media engagement, website visits, and brand awareness.
TLDR
So if I haven’t made it clear by now – HubSpot is fantastic. It brings peace and order to the constantly moving parts of a company’s marketing activities.
And as a new marketer, it makes me feel confident that I can stay on top of my clients’ marketing needs.
Check out our website for more information on how we utilize B2B HubSpot services to provide top-notch marketing for our clients.
