What B2B Tech Startups Need to Know About GA4 (New Google Analytics)

In today’s ever-changing world of data and user privacy, B2B tech startups face a big challenge: understanding how customers interact with their businesses across multiple platforms.

In this blog post, we unveil the essential details of GA4 and provide invaluable insights on proactively adapting to this transition. Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. 

We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4.

Let’s dive in!

Understanding Google Analytics 4

Google Analytics 4 represents the cutting-edge advancement of Google’s leading web analytics platform.

Leveraging next-generation technologies such as artificial AI, ML, and advanced data modeling, GA4 unlocks unprecedented insights that were previously unattainable.

Let’s briefly recap the previous versions of Google Analytics before GA4:

Classic Google Analytics: This initial version utilized the ga.js JavaScript library, which has now transitioned into legacy code.

Universal Analytics (UA) (also known as UA or GA3): In the third version, Google adopted the gtag.js JavaScript library, which is widely employed by marketers today.

GA4, the latest version, continues to leverage the gtag.js library. However, it is built upon a novel measurement model referred to as the “Event+Parameter” model, as introduced by Google.

Here’s what you need to know about the transition:

After July 1, 2023, your current UA properties will no longer collect new sessions/hits or analytics data.

If you still didn’t upgrade to GA4 by the mentioned date, the Google Analytics team will automatically create a new GA4 account for you (but that is not what you want in the long run).

In the next 6-12 months, all UA properties and their associated data and reports will be permanently deleted.

It is crucial to proactively adapt to GA4 to ensure a seamless continuation of your analytics capabilities and prevent any loss of valuable data on your startup website.

What’s the Difference Between UA and GA4?

Let’s explore the key differences between GA4 and UA.

The transition from Sessions to Events:

UA relies on a session-based model, grouping interactions within specific timeframes. On the other hand, GA4 adopts an events-based model, offering a more granular approach. This includes additional information such as page titles and user locations, facilitating more precise reporting.

Goals Transform into Conversions:

GA4 replaces UA’s familiar “goals” terminology with “conversions” (we will cover the new terminology in a separate section). Moreover, GA4 allows an extension from the previous limit of 20 goals to unlimited events and up to 30 conversions. Conversions are now closely linked to events, emphasizing the importance of setting up GA4 alongside any existing Google Analytics account.

New Dashboard UI/UX:

GA4 presents a refreshed homepage featuring customizable views and widgets. The data is consolidated into a central overview, with topic-specific data elegantly presented on distinct scorecards. This user-friendly interface offers flexibility in modifying scorecards’ size, shape, and placement to suit individual preferences. But, most people who used UA will have a hard time at the beginning with the new UI of GA4.

Must-Know Google Analytics 4 Terms Explained

Engagement Rate

The metric known as Engagement Rate is derived by dividing the number of Engaged Sessions by the Total number of sessions. To illustrate, if there were 5 engaged sessions out of a total of 10 sessions, your engagement rate would equate to 50%.

Average Engagement Time

Average engagement time takes the place of the average time on site metric from UA. The calculation for average engagement time involves dividing the total active time of your site by the number of users. You can’t compare it to the average time on site from the UA reports.

Conversion

A Conversion is recorded whenever a user triggers an event that has been defined as a conversion. This event can book a demo form completion, click on an email, or any other predefined action. On UA, we used the term “goal”.

Data Stream

A Data Stream serves as a conduit for collecting data within your reports. Creating one or multiple Data Streams for each of your GA4 properties is possible.

Default Channel Grouping

Google Analytics automatically organizes Source and Medium into channels through a process known as Default Channel Grouping. For instance, if someone visits your website via a Linkedin link, the Source would be labeled as ‘LinkedIn’ and the Medium as ‘referral’. This combination of Source and Medium is automatically classified as ‘Social Organic’ within your reports.

Website Traffic Measurement with GA4

To effectively gauge web traffic using GA4, it is essential to grasp the concept of GA4’s acquisition reports, which are categorized into two primary groups serving different purposes:

User Acquisition Report: This comprehensive report provides valuable insights into how users were initially acquired and captured on the website.

Traffic Acquisition Report: Operating at the session level, this report assists in identifying the specific campaign from which each session originates.

As a result, businesses, whether B2B, e-commerce, or SaaS, can leverage these reports to analyze the sources of users or traffic on their websites.

By default, the GA4 presents an extensive list of events recorded on our website. Although they may appear beneficial, it is essential to note that not all events hold equal significance and it’s better to create new events based on your marketing needs.

Important Views on GA4 for Your Company

User Acquisition

The User Acquisition report in GA4 gives you a detailed understanding of which channels where the users are coming from (1st source of interaction with the website), which is crucial for optimizing your marketing channels.

Conversions

GA4 Conversions

The Conversions report can be a powerful tool for understanding which actions are being taken by users, how often, and by whom. You can set up the conversion yourself or use an outsource marketing person. You will not see the conversions if you don’t add any. These conversions are generally actions that you want users to complete, such as signing up for a newsletter, booking a demo, or downloading a resource.

Page and Screens

GA4 Page and Screens

B2B startups can use these insights to understand what pages users view, how long they stay, and what features they engage with.

Demographic Details

GA4 Demographic Details

This view helps understand the profile of the users interacting with your website. It provides data about the countries of users, which can inform persona development and marketing strategies.

What You Need to Work on Besides GA4 Settings

Within the realm of analytics, Google Analytics 4 stands tall as a robust tool, offering B2B tech startups invaluable knowledge about their visitors. Yet, insights alone fall short of propelling engagement and conversions. What truly shapes success is a marketing strategy that harnesses these insights, channeling them through diverse marketing channels.

To translate these insights into tangible outcomes and optimize marketing ROI, B2B tech startups must embrace a digital marketing solution capable of applying data-driven wisdom across multiple touchpoints. They need to invest in building the traffic/conversion to their website from paid advertising, social media marketing, organic search marketing, and email marketing traffic channels.

Mastering the Art of B2B Webinars: A Foolproof Checklist for Success

Tatiana

We all know that B2B webinars are a hell of a marketing channel. They revolutionize trust- and relationship-building for marketing teams. They break free from traditional channels, offering personalized content and interactive experiences. By sharing industry insights, thought leadership, and product knowledge, webinars establish marketing teams as trusted authorities, inspiring confidence in customers. These virtual rendezvous embody professionalism and innovation, propelling businesses toward success.

Are you tired of attending webinars that are as exciting as watching paint dry?
Well, it’s time to shake things up! In this blog post, we’re going to break down the traditional webinar strategy and provide you with a foolproof B2B webinar checklist for success.


Get ready for some tips that will make your webinars stand out from the crowd!

Know Your Audience


Before diving into the world of B2B marketing webinars, it’s crucial to understand your target audience inside out. What challenges do they face? What keeps them up at night? By knowing their pain points, you can tailor your webinar content to address their specific needs and capture their attention. Remember, nobody wants to attend a webinar that doesn’t speak directly to their problems.


Pick an Engaging Topic


Let’s face it – B2B webinars often suffer from boring topics that seem to hardly provide any real value. Break the mould! Choose a disruptive and thought-provoking topic that will pique the interest of your audience. Don’t be afraid to push boundaries and challenge conventional wisdom. Remember, in the world of webinars, being vanilla won’t get you anywhere.

Which would sound more appealing to you:
“Introduction to Sales Techniques”,
OR
“Mastering the Art of Persuasive Selling: Techniques to Close B2B Deals with Confidence”

Spice it up and watch your attendance rates soar!

Killer Content Creation


Now that you have your topic, it’s time to create killer content that will keep your audience glued to their screens. Ditch the dry PowerPoint slides and opt for interactive elements like live polls, Q&A sessions, and engaging visuals. Make your webinar a memorable experience by injecting gifs, humour and storytelling into your presentation. After all, who said B2B webinars have to be dull?

Promote, Promote, Promote


Even the most captivating webinar won’t succeed if nobody knows about it. Promote your webinar through various channels, such as email marketing, social media, and industry forums. Use attention-grabbing headlines and teasers that create a sense of urgency. And don’t forget to leverage the power of influencers and industry experts to help spread the word. Moreover, the company’s employees hold the power to drive the promotion of the webinar, by leveraging their social media accounts. Get creative and disruptive with your promotional tactics!

Practice Makes Perfect


Don’t wait until the day of the webinar to run through your presentation. Practice, practice, practice! Familiarise yourself with the platform, rehearse your content, and ensure everything runs smoothly. You will find special dry run tools on all webinar platforms for this purpose. Take the time to do a dry run with your team or trusted colleagues to gather feedback and make improvements. Remember, a well-rehearsed webinar is a successful webinar.

Engage and Interact


During the webinar, engagement is key! According to Demio, while 2021 boasted an average 77% focus rate for webinar sessions, we see that number dip slightly to 75% in 2022, and in 2023 it stays the same. Why does this matter? Unengaged prospects don’t buy! Encourage your audience to participate by asking questions, conducting live polls, and encouraging discussions in the chat. Show genuine interest in their thoughts and opinions, read them out loud. Remember, a webinar should be a two-way conversation, not a monologue. By fostering interaction, you’ll create a memorable experience and build stronger connections with your audience.

Unleash the Power of Guest Speakers


Want to add an extra punch to your webinar? Invite guest speakers who are thought leaders in your industry. Their expertise and unique perspectives will bring credibility and diversity to your webinar. Don’t be afraid to think outside the box and invite disruptors who challenge the status quo. Remember, the right guest speaker can turn an ordinary webinar into an extraordinary one!

Embrace Short and Snappy Sessions


Long webinars can often lead to viewer fatigue. Instead, consider shorter, bite-sized sessions. Focus on delivering valuable insights in a concise and engaging manner. If you have a lot of content to cover, consider breaking it into a series of webinars. This approach will not only keep your audience hooked but also make it easier for them to digest and retain information.
And, by the way, use online stats to set up your webinar on the most successful day of the week – it’s Thursday for 2023 for the US audience.

Surprise and Delight Your Attendees


Want to make your webinar an unforgettable experience? Surprise your attendees with unexpected elements throughout the session. It could be a spontaneous giveaway, an interactive quiz with prizes, or even a live demonstration that leaves them in awe. These surprises will create buzz and excitement, making your webinar a hot topic of conversation long after it’s over.

Experiment with Different Formats


Who says webinars have to follow a rigid format? You don’t have to stick to the conventional and (oh so) boring slides and the speaker face in that upper right square. Break free from the norm and experiment with different formats to keep your audience engaged. Consider panel discussions, fireside chats, or live debates. Play with visuals, incorporate multimedia elements, and leverage the power of storytelling. By mixing things up, you’ll create an immersive experience that keeps your audience on their toes.

Follow-Up and Keep the Momentum


Once the webinar is over, don’t let the momentum die. Follow up with your attendees by sending them a thank-you email, sharing the webinar recording, and offering additional resources. Keep the conversation going by engaging with them on social media or through a dedicated post-webinar community. By nurturing these relationships, you’ll establish trust and credibility, paving the way for future collaborations.

Analyse and Learn from Data


Don’t let your webinars be a shot in the dark. Leverage the power of data and analytics to understand what worked and what didn’t. Analyse attendance rates, engagement metrics, and audience feedback to the polls and Q&A. Use this information to refine your webinar strategy and continuously improve. Data is your best friend, and it will guide you on the path to webinar success.

Embrace the Power of Repurposing


Don’t let your webinar content gather dust after the live session. Repurpose it across different channels to maximise its reach and impact. Transform your webinar into blog posts, social media snippets, infographics, or even an ebook. This allows you to reach a wider audience and provides valuable content that can be consumed at their convenience.

Congratulations! You now have a comprehensive arsenal of tips to take your B2B webinars to the next level. With these tips in your toolkit, your B2B webinars will be unstoppable. Get out there and make some waves in the webinar world. Happy webinar-ring!

Want more practical tips? Contact us today, and get ready to elevate your B2B webinars and make a lasting impact.

 Is In-house Marketing Really a Cost-Saver?

Sarit

During my day-to-day, I meet with many CEOs and entrepreneurs who think that marketing comes down to running social media channels, or deciding what color the company’s logo will be.

But in fact, marketing is much more than that – choosing the company’s marketing strategy is going to determine the future of your startup.

No pressure, huh?????

Hiring a marketer for your startup is always a big decision.

But when it comes to early-stage start-ups, it’s a strategic one. There is no room for mistakes – you must maximize every Dollar and show investors profitability.

So you have 2 options: in-house or outsourced:

  • The first option is to hire someone in-house to manage your marketing.
  • The second option is to hire the services of an outsourced marketing agency.

Both options have their pros and cons, but in order to make an informed decision for your business, you need to understand the bigger picture, so there won’t be any surprises along the way.

Not what you thought!

Many startup leaders believe that having an in-house marketing team will save them money in the long run. They think that by hiring their own employees, they can avoid the high costs associated with hiring vendors or agencies. 

 Is In-house Marketing Really a Cost-Saver? Cost
In-house team hidden costs: https://bit.ly/3JRaZsf

But is this the reality? And is it the right thing for your organization?

Let’s talk about hidden costs that the in-house team can have:

An in-house marketer, no matter how talented and experienced, can’t master all the aspects of marketing (from strategy and branding to SEO, PR, lead generation, channel marketing, content and messaging, social media to PPC.)

You may find that your in-house team does not have the expertise or experience needed to effectively execute your full marketing strategy.

Marketing is like a rainbow – you need all the colors to make it work!

At the end of the day,  it may be necessary to hire external vendors to fill any gaps and ensure that your marketing strategy is comprehensive and effective. The result? 

The decision to go in-house ends up being way more expensive than you thought.

In addition, you need to take into consideration costs associated with the recruiting process, equipment and training, salaries, and benefits.

Not to mention the most expensive resource you have – time.

The price of choosing the wrong person can be expensive, especially in the early stages, when it is extremely important to build a smart GTM strategy and to deliver it as quickly as possible.

The consequences of choosing the wrong strategy or the wrong person can be devastating, delaying the time to market.

An in-house marketing person has held in their career two or three company positions on average. Agency-managed marketing has under its belt at least 80 different companies, verticals, personas, knowledge of best practices, and a real benchmarks, that take the guesswork out.

When you weigh all these factors together with the time it will take the marketer to deliver, it is no longer certain that the in-house option is the most profitable.

Let’s talk about outsourcing.

Hiring a marketing agency gives you the ability to scale quickly since agencies always have more employees ready to jump aboard and ramp up marketing efforts.

You get access to a diverse team with a full range of skills, including creative, design, performance marketing, content development, data analysis, marketing automation, and growth tactics. This can be more advantageous than hiring a single marketing professional who may not have expertise in all areas. In cases where you do need vendors, the agency will connect you with good service providers so you won’t have to waste time on trial and error.

Since outsource marketing companies have a lot of experience, they can deliver from day one and cut the learning curve.

Don’t leave your outsourcing out of the loop.

When you start working with an outsourcing company, here are a few things to keep in mind:

  • When choosing an outsourcing company, you must be vigilant and constantly check that they’re delivering results.
  • They need to be constantly connected to what is happening inside the organization – from hallway conversations to the KPIs and priorities.

This is why we come to work from our client’s offices – and function as part of the company.

Adjusting the plan for your needs:

An outsourcing company can provide the flexibility of services based on your budget and your needs. They can offer you a customized marketing package that maximizes your budget, and they are experienced working with limited resources.

When you sum it up, an outsourcing company not only gives you the best practices but also saves you time and money. Let’s look at the table below – 

FeaturesIn-houseOutsource
PaymentSalary + compensation + benefits + holidays Only the marketing hours + extra vendors if you need
DeliveryDelivery from Day 1 Delivery from day 1 
Marketing Skills2,3 marketing skills360 holistic marketing skills
vendorsPaying many different vendorsMany services are included in the package
ExperienceA few fields from their last previous jobsA wide range of fields from the agency portfolio
FlexibilityMay take time to adjust strategies and tacticsCan adapt quickly to changing marketing needs
ScalabilityMay require hiring or reallocating resources for scalabilityCan easily scale up or down based on business needs

In conclusion, while bringing your marketing efforts in-house may seem like a cost-effective option, the reality is that it can often be more expensive in the long run.

By outsourcing your marketing to a professional agency, you can benefit from their experience, expertise, and resources, while also enjoying better costs, greater flexibility, and scalability. Don’t let hidden expenses drain your marketing budget; consider outsourcing your marketing.


A Guide to Allocating Your B2B Startup Marketing Budget

Shlomit

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. However, allocating the necessary funds to develop and execute an effective marketing strategy is often a challenging endeavor. With tightening budgets and increased pressure from management to demonstrate performance, finding the right balance becomes even more critical.

When it comes to B2B startups, budget allocation is crucial. While product development and operations are vital, effective marketing is equally essential. Without a strong marketing strategy, even the most innovative product won’t sustain a company.
In this blog post, I will outline how to plan your marketing budget based on your company’s strategy and goals.

Think Big!

When I started working as a marketer for a B2B SaaS company, a wise mentor shared an invaluable piece of advice with me: think big! Don’t let budget constraints limit your vision. Instead, develop a marketing plan that incorporates all the elements you believe will help your company reach its goals. Remember, the management team will review your plan and make the necessary adjustments. So, embrace this advice and stay true to the guiding principles as you plan your B2B SaaS marketing budget.

Planning your B2B startup marketing budget: Key Aspects to Consider

To create a successful marketing budget for your B2B startup, there are several key aspects you need to consider. Let’s explore them:

1.      Company Goals: Begin by defining your marketing objectives. These goals should align with your overall business objectives and go-to-market plan. Whether it’s increasing brand awareness, generating leads, driving website traffic, boosting sales, or launching a new product, your objectives will serve as a compass throughout the budget planning process. 

2.     Company Maturity: Consider your company’s stage of maturity, whether it’s at the seed stage, has received round A or B financing, or is ready to launch its product. The level of maturity will influence your marketing budget allocation and the strategies you employ.

3.     Marketing Strategy: Determine your marketing strategy based on your company’s needs. Are you aiming to increase brand awareness, educate the market, or generate leads? Clearly defining your strategy will help you make informed budgeting decisions.

General outline for budget planning
Now that we’ve covered the essential aspects let’s outline a general framework to help you get started:

Start from the Top

Define your marketing objectives: Identify specific marketing goals aligned with your business goals and go-to-market plan. These objectives will serve as the foundation for your budget planning.

Understand your target audience: Gain a deep understanding of your target audience’s demographics, preferences, behavior, pain points, motivations, and decision-making criteria. This knowledge will enable you to identify the most effective marketing channels and allocate your budget accordingly. Remember, the user of your product or technology may not necessarily be the decision-maker or budget owner, so tailor your marketing efforts to reach all relevant stakeholders. 

Conduct competitive analysis: Analyze your competitors’ marketing efforts to gain insights into their strategies and tactics. This analysis will help you identify opportunities, benchmark your budget against industry standards, and determine where to invest more or less. 

Focus on targeted marketing channels: B2B startups often benefit from focused and targeted marketing channels. Evaluate options such as content marketing, thought leadership, email marketing, social media, search engine optimization (SEO), paid advertising, exhibitions and conferences, webinars, and public relations. Allocate an initial budget for testing each new channel to assess its effectiveness in reaching key decision-makers and influencers in your target industry. 

Infographic: choosing the best marketing channels. ׂ( Pulse agency)

Build industry partnerships: Collaborate with industry partners, influencers, or complementary businesses to expand your reach and generate leads. Allocate a portion of your budget to building and nurturing these partnerships through co-marketing activities, joint events, partner portals, and referral programs. 

Lead generation and account-based marketing (ABM): Generating leads and driving growth are key objectives for any B2B startup. If you’ve already built awareness and demand for your product or service, it’s time to focus on converting prospects into customers. This is where lead nurturing activities and guerilla outreach campaigns come into play. By implementing a CRM tool like HubSpot, you can automate your marketing efforts and closely monitor your progress, ensuring optimal results. 

Aligning your budget with sales goals: To allocate your marketing budget effectively, it’s crucial to align it with your company’s sales goals. If you have data from the previous year, you have an advantage. For instance, if your sales revenue was $1,000,000 last year, with 10 new deals out of 150 marketing qualified leads (MQLs), and this year’s sales revenue target is $2,000,000 with a goal of bringing in at least 300 MQLs, you can calculate your marketing budget accordingly.

Consider investing more in the tools and strategies that have proven effective, and don’t be afraid to request an increased marketing budget for these activities. If you lack previous years’ data, you’ll need to estimate costs based on expected revenue. Experts at Gartner recommend allocating approximately 11% of your gross revenue (or gross projected revenue) to marketing for new companies. 

Harnessing the power of referrals and testimonials: In the B2B space, word-of-mouth and social proof are game changers. Allocate resources to encourage satisfied customers to provide referrals and testimonials. Utilize case studies, success stories, and customer testimonials as part of your content marketing strategy to build credibility and trust with potential customers. And don’t forget about your colleagues in the office—they are your most valuable ambassadors. Set a separate budget to ensure their well-being and encourage their engagement on social media. 

Crafting the perfect marketing mix: Your target audience, objectives, and competitive analysis will guide you in determining the optimal marketing mix for your business. It’s important to strike a balance between different channels and tactics to maximize your effectiveness. Allocate your budget accordingly, considering factors such as advertising costs, branding and design, content and video creation, technology and software platforms, personnel, and any additional expenses specific to your strategies. 

Setting a realistic and ambitious budget: Once you have your marketing mix and associated costs, it’s time to set your budget. Consider your business’s financial capabilities, revenue projections, and expected return on investment (ROI). Be both realistic and ambitious in your budgeting to achieve your marketing goals. 

 Monitoring and measuring success: Implement a system like HubSpot to track and measure the effectiveness of your key performance indicators (KPIs) and marketing efforts. Allocate a portion of your budget for experimentation and testing and ensure that you measure the ROI of each campaign. This data will provide valuable insights for future decision-making, allowing you to adjust your budget allocation accordingly. Collaborate closely with your sales team to understand the quality of incoming leads and the feedback received from prospects. 


Last but not least – Be creative.

In conclusion, as marketers, our creativity is a priceless asset.
B2B marketing budget planning is a vital aspect of our role, demanding agility, and adaptability. Embrace your creative instincts, be open to adjustments as you gather more insights, and stay updated on emerging tools and industry trends.

Remember, there’s no universal template for a B2B startup marketing budget. Each startup is distinct, and not all marketing channels fit every company. Keep a vigilant eye on industry dynamics and tailor your budget to meet the unique needs of your business. By doing so, you’ll maximize the impact of your marketing efforts and propel your B2B startup toward success. 


Learn How HubSpot Can Help You Generate More Leads!

Roman

“How to generate more leads” is probably the most asked question by HubSpot users.
That’s why we asked Resa Gooding and Roman Boruhov, our HubSpot experts, to share some of their secrets.

In this short video, they are giving practical tips to squeeze every drop of potential from your HubSpot.

Sounds like what you need? Watch the video to learn more!


Top 11 Israeli Generative AI Startups to Look for

Ma'ayan

The rise and significance of generative AI platforms 

Generative AI technology has experienced a remarkable rise in recent years, revolutionizing various industries and pushing the boundaries of what machines can achieve. Generative AI refers to the use of artificial intelligence algorithms to create new and original content, such as images, videos, music, and text, that closely mimic human creativity. Unlike traditional AI models that rely on pre-existing data, generative AI has the remarkable ability to generate entirely new and unique content, often surpassing human capabilities.

The significance of generative AI lies in its potential to transform numerous sectors. In the field of art and design, generative AI enables artists to explore new creative possibilities, producing stunning visual and auditory experiences. In healthcare, generative AI can assist in drug discovery, designing personalized treatment plans, and analyzing medical images.

Moreover, in the gaming industry, generative AI enhances virtual worlds, generating lifelike characters, landscapes, and narratives. Its impact also extends to business applications, with generative AI being utilized for content generation, customer personalization, and predictive analytics. As generative AI continues to advance, its potential to drive innovation, automate complex tasks, and push creative boundaries is expected to grow exponentially.

Israel – A hub for innovation and cutting-edge AI-based startups

Remagine Ventures Generative AI Landscape April 2023. (Remagine Ventures)
Remagine Ventures Generative AI Landscape April 2023. (Remagine Ventures)

Israel boasts a vibrant startup ecosystem, with a high concentration of tech companies and a thriving entrepreneurial culture.
Israeli companies have consistently pushed the boundaries of what is possible, developing cutting-edge solutions that address real-world challenges and revolutionize industries.
And now they are also taking on the generative AI scene by storm.


We’ve decided to showcase our top 11 top generative AI startups from Israel and their contributions to their fields. Time to be inspired!

Israeli Generative AI startups to look out for in 2023

1. Bria

“Instantly create and customize limitless visuals at scale through generative AI for businesses”
Founded: 2022
Founders: Yair Adato,Assa Eldar

Bria’s advanced AI technology enables businesses to quickly generate and edit top-notch visual material for social media posts, ads, and eCommerce pictures. Instead of searching the internet for images, Bria’s algorithms are trained using authorized data. This guarantees full compliance with copyright regulations and ensures that the images utilized and created meet the strictest standards for quality and safety.



2. One View

“To provide freedom, independence, and self-sufficiency to those who teach machines how to better understand data.”
Founded: 2019
Founders: Omri Greenberg , Oren Katzir, Dor Herman

OneView is a platform designed to generate virtual synthetic datasets, specifically catered to the analysis of earth observation imagery using machine learning algorithms.
Replacing the slow and manual data preparation up until now required for generating with automated and swift creation of ready-for-training data.

3. Skeep

“Generating magical eCommerce experiences, automatically”
Founded: 2020
Founders: Daniel Nemeth, Omer Cohen

Skeep’s AI-based system generates dynamic and personalized shoppable quizzes that guide shoppers toward the most suitable products. Unlike traditional manual approaches, Skeep eliminates the need for extensive setup, making it easy for businesses to implement and benefit from right away. Through these interactive quizzes, businesses gain insights into the preferences, interests, and motivations of each consumer. Skeep empowers businesses to provide an interactive and personalized shopping experience, enhancing customer satisfaction and driving success in the competitive market.

4. HourOne

“Create AI video content in less than 15 minutes”

Founded: 2019

Founders: Lior Hakim, Oren Aharon

Hour One AI specializes in creating and managing a cutting-edge platform designed specifically for professional use. Their innovative solution leverages computer-generated AI individuals, crafted to appear as photo-realistic characters, to revolutionize the traditional video production workflow. With Hour One, businesses can seamlessly digitize and enhance their video creation process. What sets Hour One apart is its cloud-based infrastructure, allowing any organization to effortlessly generate top-notch presenter videos at a significantly reduced cost. These videos can be created in just minutes, available in multiple languages, and accessible on a self-serve basis. Moreover, Hour One’s platform ensures scalability, enabling businesses to meet their video production needs efficiently and effectively.

5. Ask-AI

“The one sentence answer you need”

Founded: 2021
Founder: Alon Talmor


ASK aggregates text-heavy company knowledge & customer communications to reveal ChatGPT-like answers and actionable insights.

Ask-AI has created a revolutionary internal search engine that harnesses the power of natural language processing (NLP) and a profound comprehension of human queries and speech. This advanced technology enables the engine to automatically analyze lengthy texts and condense them into concise and comprehensible summaries. Beyond delivering direct answers, the system also facilitates inquiry, promoting continual improvement in product development, customer experience, knowledge, management, and organizational efficiency.

6. CodiumAI

“Enable developers to build faster with zero bugs.”

Founded: 2022
Founders: Dedy Kredo, Itamar Friedman

CodiumAI empowers developers with a game-changing solution for enhanced code integrity and faster, bug-free development. By merging artificial and human intelligence, they revolutionize the coding experience. Through their IDE extension, developers receive invaluable assistance within their coding environment, including intelligent suggestions for both non-trivial and trivial tests. CodiumAI understands developers’ needs as fellow developers and aims to provide tailored tools and solutions.

7. SPIRITT

How to Start a Start-Up Without an Investment”

Founded: 2021

FoundersTamir Magen , Or Kliger

SPIRITT is an innovative AI platform that offers assistance to help entrepreneurs create stunning, feature-rich applications without technical expertise. SPIRITT brings any app idea to life without the need for extensive technical skills.

SPIRITT has developed a platform that allows for the development of complex applications by describing them only verbally, with the help of a conversational AI chatbot. 

8. TheGist

“A more fulfilling and productive employee experience”

Founded: 2022

Founders: Itay Dressler, Itzik Ben Bassat, Nir Zohar

The Gist revolutionizes collaboration by providing personalized summaries of Slack discussions. Their tools streamline teamwork, task management, project coordination, and information consumption. With insightful summaries from supported Slack bots, The Gist saves valuable time and tackles the challenge of information overload caused by the extensive use of organizational tools and SaaS services. Their platform enhances organizational efficiency by delivering tailored information consumption, effectively cutting through the noise and enabling easy access to the necessary information.

9. Protai

“Combat complex diseases and create a healthier world”

Founded: 2021

Founders: Eran Seger,  Kirill Pevzner

In the realm of drug discovery and development, comprehending the molecular mechanisms underlying intricate diseases like cancer, autoimmune disorders, and neurodegenerative conditions poses a significant challenge. However, Protai has successfully addressed this hurdle through the creation of an advanced platform that expedites independent drug development. By facilitating precise mapping of diseases at the protein level across various activity states, this platform significantly enhances the capacity to observe cellular function, leading to improved methods for discovering and developing new drugs. As a result, development processes are optimized, leading to substantial time and cost savings.

10. Ginzi


Founded: 2021
Founders: Ben Jacobs , Kobi Agi

Support leaders no longer have to create template responses from scratch with Ginzi. By integrating with the chat channel and accessing historic data from platforms like Zendesk, Intercom, Salesforce, and others, Ginzi’s AI learns from past conversations and develops business-specific AI models. The AI system identifies recurring questions and generates suggested template answers. Agents benefit from receiving AI-generated answers, enabling them to resolve tickets within seconds. With Ginzi’s assistance, support leaders can verify and edit the AI-generated answers to ensure accuracy and efficiency in their support operations.

11. Alison.ai

“Stop the guesswork. Produce smarter results-driven creatives”

Founded: 2021
Founders: Asaf YanaiKoby Berkovich 

Alison transforms creative development by leveraging data-driven insights. With full-funnel data analysis, Alison identifies key elements that impact creative success, allowing marketers to streamline production and focus on what resonates with each audience. This intelligent platform combines smart algorithms and human insights to provide superior quality data, eliminating guesswork and empowering brands to build high-performing creatives based on real-time information.

To sum up:


As generative AI platforms continue to advance, they hold immense potential for driving innovation, automating complex tasks, and unlocking unprecedented opportunities for human creativity and problem-solving. When used as an extension of our lives to overcome challenges it has the power to propel humanity forward.