Top 10 Best HubSpot Integrations For Sales In 2025

written by Niv Lamerovich Head of Sales and Business Development

reviewed by Shlomit
Hertz CMO-as-a-Service

25.02.2025 10 min read

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Blog Start-Up Tips Hubspot Sales Integration

HubSpot integrates with over 1500 different business tools – they’re like little productivity superheroes, swooping in to save us time, money, and manual effort. But with such a large ecosystem to navigate, it can be hard to decide which integrations are actually valuable to your team and worth the investment.

This guide sets out the top 10 best HubSpot integrations for sales, from contract management to Customer Relationship Management (CRM) and automated scheduling software. Let’s get started!

What is a Hubspot Integration?

An integration is a way of connecting HubSpot with one or more business tools.

HubSpot’s App Marketplace is home to over 1500 native integrations across sales, RevOps, marketing, service, and more.

Integrating platforms means you do not have to leave HubSpot to access and use integrated applications. This means that users can share data and automate routine tasks from within the CRM.

Hubspot has over 1,500 integrations, making it one of the more flexible and adaptable CRMs on the market. But which of these integrations are worth it for sales and RevOps teams in 2025? Let’s take a look.

Salesforce

Salesforce is the largest CRM platform globally, with a market share of 23.8 percent in 2021. It is a cloud-based platform that provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Since Salesforce is cloud-based, businesses don’t need to install software on their computers, meaning it can be accessed from anywhere. This helps companies stay organized, make informed decisions, and maintain strong relationships with their customers.

How does Salesforce integrate with HubSpot?
Salesforce’s integration with HubSpot works in a number of ways.

The integration is initiated from the HubSpot side and syncs data between the two platforms in real time, according to predefined sync rules. This allows you to choose your preferred CRM without compromising the data you need to access.

This integration also creates a bridge between marketing and sales teams. It allows you to skip the manual exporting and importing of lists and campaign responses, instead using Salesforce data to personalize emails, segment your database, and send emails directly on behalf of sales reps.

Benefits of integrating Salesforce with HubSpot
The integration itself ensures that you have control over record syncing, important lead data, and personalized marketing using Salesforce details.

The biggest benefit is that it enables sales reps to review the whole sales process in one place. This means that the team can move faster on deals, as they have all the necessary information to reach out to prospects and later close.

Equally, integrating Salesforce with other tools can provide customers with more personalized and timely experiences. This is because you can access up-to-date customer information, allowing you to personalize communication and build a stronger relationship.

Linkedin CRM Sync

LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect with potential leads, and strengthen professional relationships.

How does LinkedIn integrate with HubSpot?
LinkedIn CRM Sync is a two-way integration between HubSpot and LinkedIn that supercharges the LinkedIn Sales Navigator and LinkedIn Ads experience. With LinkedIn CRM Sync, users can work more effectively, elevate the quality of their sales pipeline, and effortlessly validate their HubSpot data.

With LinkedIn CRM Sync:

Salespeople can prospect smarter and more effectively on LinkedIn Sales Navigator while automatically keeping HubSpot up to date with the latest sales activities and LinkedIn members data.

Marketers can accurately measure and optimize the ROI of their LinkedIn marketing efforts by leveraging HubSpot data to power the revenue attribution reports on LinkedIn Business Manager.

Benefits of integrating LinkedIn CRM with HubSpot

Automatically log LinkedIn activities

Effortlessly track all LinkedIn sales activities in HubSpot, banishing manual logging. Automatically log InMail, Smart Links, connections, and notes on HubSpot timelines.

Transform your book of business

Own, control, and evolve your sales pipeline. Sync HubSpot leads and accounts to LinkedIn, track alerts and intent signals, and uncover promising leads and opportunities based on usage and closed-won data.

Keep your HubSpot data up to date

Upgrade your data foundations by letting LinkedIn match contacts and companies to profiles, alerting you to outdated HubSpot records. With one click, update HubSpot with the latest LinkedIn data.

Measure and boost your ROI

Optimize LinkedIn marketing impact. Sync HubSpot data and visualize LinkedIn’s influence on pipeline, conversion, and revenue metrics with LinkedIn Business Manager reports.

ZoomInfo

ZoomInfo is a market intelligence tool designed to help sales teams find accurate and actionable contact information, as well as business insights.

The platform can help you find accurate information on business profiles, email addresses, direct dials and more. Reaching the right people, at the right companies is key for sales, marketing and recruitment professionals.

How does ZoomInfo integrate with HubSpot?
The integration is two-way, so users can also export company and contact objects from HubSpot and use that data to filter while working in ZoomInfo.

Benefits of integrating ZoomInfo with HubSpot
The integration primarily helps to enrich your data and create stronger leads.
By enriching your contact and account data and improving outreach and targeting, you can close more deals.

It also means that data is kept clean and searchable, helping keep track of what exactly is driving revenue.

Slack

Slack is a communication tool that provides a platform for real-time messaging, file sharing, and integration with other software tools. It’s designed to support the way people naturally work together, so you can collaborate with people online as efficiently as you do face-to-face.

Benefits of integrating Slack with HubSpot

Creating tasks in HubSpot from Slack
Converting a Slack message into a note in HubSpot
Receiving key HubSpot notifications in Slack (mentions, form submissions, etc)

In addition, salespeople can also associate HubSpot deals and companies with Slack channels, helping keep everybody up to speed on a deal. Users can also create and search for deals within Slack and share reports and dashboards directly.

The integration of HubSpot into Slack means streamlined communication about HubSpot data without having to switch between platforms.

Monday.com

Monday.com is a Work OS and project management platform focused on creating personalized workflows that align with specific business needs.

The platform exists to centralize work processes, tools, and files into one platform. Connecting teams, bridging silos, and maintaining one source of knowledge for the whole organization helps to streamline for maximum productivity.

Benefits of integrating Monday.com with HubSpot
The main benefit of this integration is how it streamlines how teams communicate information. For busy sales reps, communicating how you track and manage deals is a huge timesaver.

This means that everyone is aligned and focused on the same goal by managing your data and processes in one place.

Gong

Gong is a revenue intelligence platform that captures a comprehensive set of customer interactions, including:

video calls;
phone calls; and
emails.

Gong allows sales reps to look at which tactics are working, and how to improve performance and close more deals.

Benefits of integrating Gong with HubSpot
Gong’s integration with HubSpot allows users to have streamlined visibility into deals from within HubSpot.

Pushing calls into HubSpot allows you to view all call activities and highlights directly from HubSpot. Call highlights, URL to recording and participant information all appear under a new meeting in HubSpot linked directly to a company, deal and contact.

Zoom

Zoom is a leading video conferencing platform known for its ease of use and reliability. It allows users to conduct virtual meetings, webinars, and online events seamlessly. With features such as high-quality video and audio, screen sharing, and collaboration tools, Zoom has become a popular choice for businesses and individuals alike. Its cloud-based nature enables users to join meetings from anywhere, using various devices like computers, smartphones, and tablets.

Benefits of integrating Zoom with HubSpot
Integrating Zoom with HubSpot streamlines communication and boosts productivity. Schedule Zoom meetings from contact records, track webinar attendance, and automate reminders for increased engagement.

Record, transcribe, and analyze calls automatically for actionable insights. This seamless integration enhances team efficiency and fosters meaningful relationships with leads and customers.

Apollo.io

A cloud-based sales automation tool. It serves as a tool for lead generation, contact database management, and email outreach. Founded in 2015, Apollo.io is a lead intelligence and sales engagement platform trusted by nearly 9,000 customers, including some of the largest global enterprises.

Benefits of integrating Apollo.io with HubSpot

Here’s why you should get started with Apollo Data Enrichment:

Fill in important missing data points like title, industry, company size, and more.
Get key signals on your contacts and companies for better segmentation; revenue, funding, job postings, technologies, and more.
Identify inaccurate data and keep your CRM up-to-date with automatic enrichment

The Apollo B2B database has over 250 million contacts at 60 million companies and offers 65+ data attributes on records. Every month, 2 million new contacts and 60 million are refreshed so that go-to-market teams always have new leads to work with.

PandaDoc

Create, track, and eSign sales proposals & contracts inside HubSpot.

Benefits of integrating PandaDoc with HubSpot

Automate document creation, track statuses in HubSpot, and accelerate sales cycles, saving time with 2-way sync. Stand out with branded quotes tailored to customer needs in HubSpot and streamline approvals with automated workflows. Speed up sales with a single tool for document creation, quote-to-cash, and signatures. Integrate HubSpot and PandaDoc effortlessly without coding, starting in days with no technical expertise needed.

Aircall

Aircall is the phone system of choice for modern businesses. Our desktop and mobile apps were built for HubSpot to make HubSpot even more powerful.

Benefits of integrating Aircall with HubSpot
Automatically log all calls and SMS and create tickets in HubSpot using Aircall’s native integration with Service Hub. Gain personalized insights with Aircall’s Insights Card, pulling information from HubSpot CRM. Increase outbound calling efficiency with Aircall’s Power Dialer and click-to-dial features. Build automated workflows based on call information and trigger actions with Aircall calls and SMS. Utilize Smart Flows for intuitive call routing, including IVR features. Access call and voicemail transcriptions through Aircall’s integration with HubSpot’s Conversational Intelligence, leveraging tracked terms for actionable insights.

Feeling overwhelmed by the countless integrations out there? Don’t worry!

At SAGE, we’ve got your back 🙂

Our HubSpot team will help you implement the most relevant integration for your business, ensuring you harness the system’s full potential without wasting precious time on manual tasks.

Let’s optimize your workflows together!

Work with us

Niv Lamerovich Head of Sales and Business Development

About
the author

At SAGE Marketing, Niv plays a key role in growing the HubSpot CRM practice by building trusted client relationships and ensuring every engagement is grounded in real business impact.

Learn more

10 Key Strategies for B2B Brands to Succeed in 2025 (With Startup Examples)

written by Michal Samuels CMO as a Service

reviewed by Itay Lev CMO as a Service

23.02.2025 10 min read

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In today’s hyper-competitive market, brands must do more than offer great products or services. They need to build deep emotional connections, demonstrate a strong sense of purpose, and deliver seamless experiences. This is where the concept of the “future brand” comes in—a model for businesses aiming for long-term success. A future brand is resilient, adaptable, and relevant in an ever-changing market landscape. But what exactly sets it apart?

The FutureBrand Index 2024 highlights key trends shaping the future of branding. This article distills the report’s insights into 10 actionable strategies that will define B2B success in 2025, illustrated with examples from innovative startups leading the way.

The DNA of a Future Brand

Based on insights from the report, the strongest future brands excel across 18 critical attributes:

Personality: A strong, engaging, and distinctive identity.
Story: A compelling narrative that resonates with audiences.
Attachment: Building emotional connections with customers.
Consistency: Delivering reliable experiences at every touchpoint.
Seamlessness: Ensuring smooth interactions across channels and platforms.
People: Leveraging a reputation for high-quality employees and service.
Pleasure: Creating enjoyable and satisfying experiences.
Well-being: Contributing positively to customers’ lives.
Respect: Prioritizing ethics and customer satisfaction.
Mission: Having a clear, inspiring vision for the future.
Inspiration: Encouraging change and innovation.
Authenticity: Maintaining credibility and staying true to values.
Innovation: Driving progress with genuinely useful solutions.
Thought Leadership: Establishing expertise and leadership in the industry.
Individuality: Standing out with a unique and distinctive presence.
Indispensability: Becoming a brand customers can’t live without.
Resource Management: Acting sustainably and ethically.
Premium: Delivering products and services that feel worth their cost.

By mastering these attributes, B2B brands can build resilience and create lasting value in a dynamic marketplace. But how can companies apply these principles in practice? The following 10 key strategies offer a roadmap for transforming these attributes into actionable success drivers in 2025.

10 Actionable Brand Strategies

1. Embrace Purpose-Driven Branding

The report emphasizes that companies with a clear and authentic purpose outperform their competitors. B2B brands should articulate their mission beyond profit, focusing on societal impact and sustainability to build trust and loyalty among stakeholders.

Example: Patagonia Provisions
Although traditionally seen as B2C, Patagonia’s corporate division, Patagonia Provisions, integrates its sustainability mission into its B2B offerings. By partnering with companies to provide eco-friendly food options and sustainable practices, it has become a favorite among purpose-driven businesses.

2. Leverage Technological Innovation

Innovation remains a critical driver of brand strength. B2B companies investing in cutting-edge technologies and digital transformation are better positioned to meet evolving client needs and stay ahead in competitive markets.

Example: Ramp
Ramp, a fintech startup focused on corporate expense management, uses AI-powered analytics to automate financial insights. In 2024, it introduced features that allowed businesses to forecast expenses and optimize spending in real-time, redefining expense management.

3. Prioritize Customer Experience

Exceptional customer experience is no longer optional; it’s a necessity. B2B brands must deliver seamless, personalized interactions across all touchpoints, ensuring that clients feel valued and understood.

Example: Gong
This revenue intelligence startup uses AI to analyze sales conversations, helping B2B clients close deals faster. Gong’s commitment to customer experience is evident in its intuitive dashboard and proactive customer support, which helped it secure a leading position in the CRM market.

4. Foster Agility and Resilience

The ability to adapt to changing market conditions is crucial. B2B brands that demonstrate agility and resilience, particularly in response to global challenges, are more likely to maintain relevance and drive growth.

Example: Hopin
After facing challenges during the post-pandemic event slump, Hopin pivoted in 2024 to focus on hybrid event solutions. Its agile approach to adapting its platform for both virtual and in-person events helped it stay relevant in a shifting market.

5. Invest in Employee Engagement

Employees are vital brand ambassadors. Engaged and motivated teams contribute significantly to brand perception and client satisfaction. B2B companies should invest in employee development and cultivate a positive organizational culture.

Example: Deel
Deel, a startup revolutionizing global payroll and hiring, introduced internal programs in 2024 to enhance employee satisfaction. These included wellness benefits, equity ownership, and training for remote-first teams—ensuring engaged employees who directly impact client success.

6. Enhance Transparency and Communication

Transparent communication fosters trust. B2B brands should maintain open and honest dialogues with clients, partners, and stakeholders, providing clear information about products, services, and corporate practices.

Example: Notion
Notion’s transparency with its users, especially regarding product updates and roadmap goals, has earned it a loyal B2B following. In 2024, it introduced public feedback loops, allowing users to suggest and vote on new features, building trust and fostering a community-driven brand.

7. Commit to Sustainability

Sustainable practices are increasingly influencing brand perception. B2B companies that integrate environmental responsibility into their operations and value propositions are more likely to resonate with conscious consumers and partners.

Example: Terra.do
This climate education platform connects individuals and organizations with actionable sustainability goals. By training B2B teams to adopt eco-friendly practices, Terra.do expanded its reach while maintaining its mission-driven focus in 2024.

8. Strengthen Brand Differentiation

In a crowded marketplace, distinctiveness is key. B2B brands should clearly define and communicate what sets them apart, leveraging unique strengths and capabilities to stand out.

Example: AirSlate
This workflow automation startup carved out a niche by offering tools tailored to small and mid-sized businesses in 2024. Its focus on affordability and ease of use made it a standout alternative to larger competitors like DocuSign and Salesforce.

9. Cultivate Strategic Partnerships

Collaborations can enhance brand value. B2B companies should seek strategic partnerships that complement their offerings and expand their reach, creating synergies that benefit all parties involved.

Example: Airtable x Figma
In 2024, Airtable partnered with Figma to integrate collaborative design features directly into its project management tools. This partnership allowed teams to bridge creative workflows with project planning, attracting B2B clients seeking end-to-end collaboration.

10. Monitor and Adapt to Market Trends

Staying informed about industry trends enables proactive adaptation. B2B brands should continuously monitor the market landscape, anticipate shifts, and adjust strategies accordingly to maintain competitiveness.

Example: Deel
Deel doubled down on the rising trend of global hiring in 2024 by integrating compliance-as-a-service features. This proactive move enabled it to cater to a rapidly growing market of remote-first companies navigating complex international laws.

By focusing on these areas, B2B brands can strengthen their market position and drive sustainable growth as we move into 2025.

Startups Setting the Standard

Startups are demonstrating that agility, innovation, and purpose can rival—and even surpass—the influence of established players. By embracing these strategies, companies like Climeworks, Gong, and Notion are not merely surviving; they are thriving.

As we approach 2025, B2B brands—whether startups or enterprises—can draw valuable lessons from these disruptors. The ability to adapt swiftly, foster innovation, and maintain a clear sense of purpose are critical components of success. Startups often excel in these areas due to their inherent flexibility and focus on innovation.

The question remains: Which of these strategies will your company adopt to drive growth and differentiation? Becoming a future-ready brand isn’t just an aspiration—it’s a necessity. The real question is: Are you prepared to embrace the challenge?

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Michal Samuels CMO as a Service

About
the author

A seasoned CMO-as-a-Service at SAGE Marketing, worked with global start ups to define marketing direction, improve market positioning, and support business growth.

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HubSpot Breeze AI 101: The Ultimate Guide to AI-Powered Automation and Insights

written by Niv Lamerovich Head of Sales and Business Development

reviewed by Roman Boruhov Head of HubSpot and Automation

16.02.2025 10 min read

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HubSpot’s Breeze AI is a comprehensive suite of artificial intelligence tools designed to enhance productivity, automate tasks, and provide actionable insights across marketing, sales, and service teams. By integrating Breeze AI into your operations, you can streamline workflows, enrich data, and drive growth more efficiently.

Key Features of Breeze AI

Breeze Copilot

Breeze Copilot serves as your AI-powered virtual assistant within HubSpot. It assists with tasks such as creating workflows, summarizing CRM records, and generating content. Accessible across various tools in HubSpot, Copilot enhances efficiency by providing contextual support tailored to your needs.

Breeze Agents

Breeze Agents are specialized AI tools designed to automate specific workflows:

Content Agent: Generates blogs, landing pages, podcasts, and case studies in your brand voice, utilizing CRM data to ensure consistency and relevance.
Social Media Agent: Analyzes performance metrics and industry data to create compelling social media content aligned with best practices.
Prospecting Agent: Crafts and implements personalized outreach strategies for prospects within HubSpot’s Smart CRM, enhancing your sales pipeline.
Customer Agent: Responds promptly to site visitors by leveraging AI trained on your website, blog, and knowledge base content.

These agents work collaboratively to automate tasks across your business, driving growth and efficiency.

Breeze Intelligence

Breeze Intelligence enriches your CRM data by providing over 200 million buyer and company profiles. Key features include:

Data Enrichment: Automatically populates contact and company records with comprehensive information, aiding in informed decision-making.
Buyer Intent: Identifies companies in your target market showing interest in your website, allowing for proactive engagement.
Form Shortening: Optimizes forms by autofilling known information, increasing conversion rates by reducing friction for users.

By leveraging Breeze Intelligence, you can maintain accurate and complete information in your CRM, leading to more effective marketing and sales strategies.

Breeze AI Pricing Model

Breeze AI operates on a credit-based system, particularly for its Breeze Intelligence features. Here’s a breakdown of the pricing structure:

Credits Usage:

Net New Enrichments: Each new enrichment consumes one credit.
Record Updates: Updating an existing record also consumes one credit.
Form Shortening: When a form is shortened using Breeze Intelligence, each new contact enrichment consumes one credit. If both contact and company details are enriched from a new form submission, two credits will be consumed.

Credit Packages:

Credits can be purchased in increments of 100, 1,000, or 10,000 per month.
For instance, a 100-credit pack is priced at $30 per month.
Unused credits do not roll over to the next month; they reset at the start of each subscription period.

Benefits of Implementing Breeze AI

✅ Enhanced Productivity – With Breeze Copilot and Agents handling routine tasks, your team can focus on strategic initiatives that drive growth.

✅ Automated Workflows – Breeze Agents streamline processes across marketing, sales, and service functions, ensuring consistency and efficiency.

✅ Data-Driven Insights – Breeze Intelligence provides enriched data and buyer intent analysis, enabling informed decision-making and targeted outreach.

✅ Improved Customer Engagement – By automating responses and personalizing content, Breeze AI helps in delivering timely and relevant interactions with customers.

Getting Started with Breeze AI

To explore and implement Breeze AI features, navigate to the Breeze Overview page in your HubSpot account:

1️⃣ In your HubSpot account, navigate to Breeze > Overview.

2️⃣ On the Get Started tab, access the available tools:

Breeze Copilot – Click Try Copilot to begin using this feature.
Agents – Click Browse Agents to view and launch the available agents.
Intelligence – Click Explore Intelligence to review and try data enrichment, buyer intent, or form shortening tools.

Resources

Want to learn more about Breeze AI?

▶️ Check out The Official HubSpot Breeze AI Tutorial

By integrating Breeze AI into your HubSpot environment, you can leverage advanced AI capabilities to enhance efficiency, automate tasks, and gain valuable insights, ultimately driving your business growth. 🚀

Work with us

Niv Lamerovich Head of Sales and Business Development

About
the author

At SAGE Marketing, Niv plays a key role in growing the HubSpot CRM practice by building trusted client relationships and ensuring every engagement is grounded in real business impact.

Learn more